How Did Burberry Save Its Handbags From Perfect Fakes?
Your luxury handbag's value depends on its authenticity. But what if fakes become identical? I saw Burberry's bags face this threat and will show you how they survived. Burberry saved its handbags by pulling production from compromised factories. This strategic retreat under Daniel Lee1 regained control over core manufacturing secrets2—from leather sourcing3 to hardware specs4—making […]
