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Country Road Group is a well-known fashion retailer in Australia. They started back in 1974 and have been growing ever since. In 2015, they became part of Woolworths Holdings Limited, and by 2016, their sales hit $1 billion. They’ve got a bunch of cool, iconic brands under their umbrella, and the Country Road handbags are a real hit with customers.
These handbags are designed to fit right into all sorts of Australian lifestyles, balancing style, practicality, and eco-friendliness.
Over in China, the Junhao Handbag factory is a key player in making these bags. They really get what the brand is all about, using top-notch craftsmanship and strict quality control to help create those high-quality handbags. Together, they’re all about spreading the brand’s values.
Country Road Group is one of Australia’s largest specialty fashion retailers, founded by Stephen Bennett in 1974. The current CEO is Steven Cook, who was previously the CEO of Debenhams. The headquarters is located at 572 Swan Street, Burnley, Victoria, Australia. By 2015, Country Road Group became part of Woolworths Holdings Limited (WHL), and in 2016, it reached $1 billion in sales.
The group is a leader in the mid-to-high-end market and includes five iconic brands: Country Road, Mimco, Trenery, Witchery, and POLITIX. Mimco focuses on fashion accessories, known for its unique designs and craftsmanship, which are popular among young consumers. Trenery specializes in high-quality classic apparel, with an emphasis on materials and tailoring. Witchery is known for its trendy and edgy style, catering to fashion-forward consumers. POLITIX targets men’s formal and casual wear, offering a variety of styling options.
Country Road is the founding brand of Country Road Group, established in 1974. Initially, it focused on women’s shirts, quickly gaining traction in the Australian market with its minimalist design and quality fabrics. After opening its first store in Melbourne, it rapidly built a loyal customer base, expanding to New Zealand, Singapore, and Hong Kong between 1984 and 1995. Today, their product line has grown significantly, offering not just clothing but also a variety of home goods like towels and tableware, as well as accessories like handbags, scarves, jewelry, and beach towels.
Country Road handbags totally rock when it comes to fitting into all sorts of Australian lifestyles. Whether you’re hustling at work, chilling on the weekend, hitting up a fancy event, or out exploring and traveling, these bags just get what you need. Each one is designed to be both stylish and super practical, plus they’re big on being eco-friendly and sustainable. Basically, they’ve become a must-have fashion essential for Aussies everywhere.
When commuting, people often carry laptops, documents, lunch boxes, water bottles, and other daily essentials. This means a tote bag needs to be spacious and well-organized, making Country Road’s Work Tote perfect for the job. It measures 39cm in length, 14cm in width, and 30cm in height, and weighs just 0.8kg, so it’s easy to carry even when full. Inside, there’s a padded compartment that fits a 15-inch laptop, along with multiple pockets for organizing your stuff. There’s also an external pocket for quick access to your phone. The black bag is made from 100% polyurethane, which not only complements a professional look but also offers durability, flexibility, and water resistance.
When you’re heading out for the weekend, whether it’s for a day trip or a get-together, Country Road has a fantastic selection of bags to choose from. You’ve got options like the Woven Tri Crossbody Bag with its intricate woven craftsmanship, the eye-catching color-blocked Contrast Camera Bag, and the CR Bucket Bag, which perfectly blends classic vintage vibes with a modern feel.
These bags look great whether you’re pairing them with a simple tee and jeans or a solid-colored dress, really adding that extra something to your look. And if you’re dressing up for something more formal, the Gathered Pouch Bag is a super chic and elegant choice. Its soft, durable exterior and gathered design give the whole bag a sophisticated, high-end feel.
Even though these bags come in different materials – some made from a blend of cotton and polypropylene, others featuring linings with 50% recycled polyester – they all highlight the brand’s commitment to the environment. Plus, these material choices boost the bags’ durability and comfort, making them even better companions for your daily adventures.
When it comes to outdoor activities and travel, you can’t miss mentioning Country Road’s iconic bag, the Logo Tote, which first hit the shelves back in 1982. In April 2024, Vogue Australia highlighted it as one of Country Road’s best-selling items.
As one of the most representative bags, the Verified Australian Cotton 1974 Logo Tote is perfect for hitting the gym or as a carry-on for flights. It boasts a spacious interior that can hold plenty without looking bulky. The details are spot on, with sturdy cotton webbing for the handles and shoulder straps, ensuring both durability and comfort for long-term use. Plus, there’s a handy external pocket for quick access to essentials like your phone, keys, or transit card.
True to its name, the bag is made from 100% certified Australian cotton, which is not only eco-friendly, breathable, and comfortable but also traceable, aligning with sustainable fashion principles. The Logo Tote is machine washable, but it’s best to use gentle cycles with water below 30°C to prevent shrinking and fading. For stains, a mild detergent can be used before air drying to keep the bag in great shape.
Junhao Handbag Factory has been working closely with Country Road for years. As one of their key manufacturers in China, we totally get the huge value in partnering with a brand that has such a strong heritage and clear values. This collaboration is way more than just a simple production and purchasing deal; it’s a long-term strategic partnership built on shared ideas and a drive for excellence.
Country Road’s handbags are known for their timeless designs, great value, and fantastic craftsmanship. Junhao Handbag Factory has truly understood and lived these core values throughout our long-standing partnership.
In the evolution of the Australian fashion industry, Country Road handbags have always held a special place. Their design philosophy is deeply rooted in the core principles of “simplicity is beauty” and “practicality above all,” making them timeless classics that have become significant parts of the lives of many generations.
From a design perspective, the “simplicity” of Country Road handbags is not about intentional minimalism but rather a precise balance between function and aesthetics. They eschew overly decorative trends, focusing instead on smooth lines, structural integrity, and material texture. Whether it’s the curvature of the bag or the width of the straps, every detail is designed with everyday scenarios in mind.
Country Road’s classic style is evident in its restrained choice of colors and materials, favoring earthy tones and Morandi colors with low saturation. These are paired with durable materials like canvas and vegetable-tanned leather, avoiding the fleeting nature of trendy colors and allowing the bags to blend seamlessly with various styles, making them timeless pieces that can be worn for years.
With a deep understanding of Country Road’s classic aesthetics, we are committed to faithfully capturing the essence of their classic designs. We maintain meticulous attention to detail and can assist in translating new design concepts into actual products when needed, ensuring that every handbag meets their “timeless” aesthetic standards.
While not a luxury brand, Country Road is known for offering quality materials at affordable prices. For example, the Logo Tote series typically sells for around 40 to 100 AUD, and the Crossbody Bags series is often priced at about 50 AUD or even less.
On the Australian fashion e-commerce platform, The Iconic, Country Road handbags have an average rating of 4.9. Over 90% of users mention in their reviews that “after 1-2 years of use, the bag shows no significant wear and the stitching remains strong.” One customer noted, “I use the Logo Tote five times a week to carry my laptop and documents, and after six months, the handles haven’t deformed and the canvas hasn’t pilled. It’s more than three times as durable as other brands in the same price range.”
These high ratings are thanks to our strict adherence to Country Road’s standards for sourcing and using raw materials. We prioritize natural cotton, high-quality leather, and eco-friendly materials like recycled polyester and nylon. We also invest in top-notch craftsmanship, as seen in these two bag styles.
A user reviewed, “I’ve used this woven bag for a year, and despite frequently brushing against tables and chairs, the edges show no fraying, and the weave remains intact.”
This durability is thanks to the bag’s innovative “double-strand cotton interweave” technique. It uses high-thread-count combed cotton as the raw material, with two strands of cotton pre-twisted before being woven together. This method increases the yarn’s toughness by over 30% and ensures the bag’s tensile strength from the start.
The weaving density is precisely set at 12 stitches per centimeter, which is a full 3 stitches higher than the industry standard of 9. Additionally, since the edges of the bag are most prone to wear and tear, durable nylon thread matching the bag’s main color is used to wrap the edges. This secures the woven cotton edges firmly, and an extra line of stitching is added for reinforcement using a double-line parallel stitch technique, with 8 stitches per centimeter, ensuring the stitching is tightly aligned with the edge.
Lucy Sling Crossbody Bag
Latest comment, “The leather is very solid, but softens beautifully and has the delicious fragrance of quality. Understated, simple design but goes with a range of outfits. Good one Country Road, I will be back for the black version.”
The Lucy Sling is crafted from 100% leather, using a special tanning process to ensure the leather’s texture and durability. During tanning, special oils are added to make the leather resistant to noticeable scratches or cracks from friction and bending over time. It also develops a natural patina with use, enhancing the item’s uniqueness.
Additionally, the leather surface is treated with embossing technology to create a distinctive textured effect, giving the bag a visually layered appearance.
The lining is made from 50% recycled polyester fiber, offering both lightness and durability to prevent pilling or damage from frequent use. It also undergoes a mild anti-static treatment to reduce dust attraction from friction, keeping the interior clean.
Key Quality Inspection
During production, we ensure each handbag’s high quality and durability through strict process control and attention to detail. There are five key quality inspection stages: cutting, sewing, accessory installation, surface treatment, and functionality testing.
In the cutting stage, we check the accuracy of fabric cuts, including size errors and edge smoothness. The sewing stage involves inspecting stitch density and strength, making sure there are no skipped stitches or gaps. During accessory installation, we verify the sturdiness and smooth operation of zippers, buttons, and other components. The surface treatment stage checks for smoothness, even color, and any scratches or stains. The functionality testing stage simulates everyday use to assess the bag’s weight capacity and zipper durability.
Each stage has dedicated personnel recording the inspection results, and any product that doesn’t meet standards is immediately reworked. We also conduct specific tests for special techniques like weaving and hand-rubbing to ensure precision and consistency. Before the finished products leave the warehouse, we perform comprehensive quality checks, including random sampling for durability, safety, and appearance tests. We have a batch traceability system in place to quickly address and improve any quality issues. These measures help uphold Country Road’s brand reputation and ensure a high rate of product compliance.
Junhao Handbag Factory values every collaboration with Country Road. We’re not just their manufacturer; we’re also ambassadors of the brand’s values and guardians of quality. Through our relentless pursuit of excellent craftsmanship, classic design, and sustainable practices, we work together to create stylish and responsible high-quality handbags for consumers worldwide, elevating Country Road’s brand spirit to new heights.
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